Agentic Solutions

Agentic seller solution based on Adcp – Agentic Seller Solution (Powered by ADCP)

Our Agentic Seller Solution, built on ADCP infrastructure, empowers publishers to autonomously manage, package, and sell their premium inventory with full control. It enables direct deal creation, floor governance, buyer targeting, and curated marketplace setup without relying solely on SSPs. With dynamic rule-based automation, publishers act as their own “agent,” maximizing revenue through precision deal execution and brand-direct partnerships.

Key Capabilities:

• Self-Directed Deal Management – Create, price, and activate PMP and PG deals directly with buyers.
• Advanced Floor & Demand Control – Set rules by geo, device, buyer, content, or format with ADCP automation.
• Curated Marketplaces – Build private marketplaces with exclusive buyer access and custom packaging (e.g., CTV genre bundles).
• Negotiation Intelligence  – Insights on buyer intent, bid density, and preferred deal structures to optimize negotiations.
• Transparency & Independence – Reduces reliance on third-party SSP bias and unlocks direct brand relationships.