By The Germane Media · Wed Aug 26 2026 · 5 min read
Compatible Haier Smart TVs powered by Google TV will offer users seamless access to Swift TV's free ad-supported entertainment library, making premium streaming more accessible without additional subscriptions.
Compatible Haier Smart TVs powered by Google TV will offer users seamless access to Swift TV's free ad-supported entertainment library, making premium streaming more accessible without additional subscriptions.
Haier has partnered with Swift TV, India's independent Free Ad-Supported Streaming Television (FAST) platform, to further strengthen the entertainment experience across its compatible Smart TVs.
Through this partnership, compatible Haier Smart TV users will be able to access Swift TV's free streaming through Haier TV+ enabling viewers to enjoy a diverse range of entertainment without requiring additional subscriptions.
The collaboration reflects Haier's continued focus on delivering richer connected entertainment experiences by combining innovative Smart TV technology with accessible digital content.
Today's Smart TV users expect instant access to a wide variety of entertainment from the moment they switch on their television.
By integrating Swift TV into Haier TV+, Haier is making it easier for viewers to discover free entertainment across multiple genres through a seamless television experience.
Swift TV offers a wide selection of free ad-supported programming including:
The content has been optimised for the connected television experience, allowing users to navigate easily across different categories while enjoying entertainment on the big screen.
The collaboration is focused on simplifying how viewers access entertainment.
Instead of searching across multiple platforms, users can access Swift TV directly through Haier TV+. By reducing the effort required to discover and access free entertainment, Haier continues to strengthen its Smart TV ecosystem with services designed around convenience and user experience.
"At Haier, our focus has always been on delivering meaningful innovations that enhance the everyday entertainment experience for our customers. By bringing Swift TV to our Smart TV ecosystem, we are expanding the range of free entertainment available to users while making content discovery simpler and more convenient. This partnership reflects our continued commitment to offering a richer connected television experience for Indian and Southeast Asian households."
"We are delighted to partner with Haier to bring Swift TV's free streaming experience to more connected TV audiences across India and Southeast Asia. As Smart TVs continue to become the preferred screen for entertainment, collaborations like this help make free, ad-supported content more accessible while creating a seamless viewing experience for consumers."
Abhishek Singh – CEO & Founder, The Germane Media (TGM) & Swift TV
Connected TVs are increasingly becoming the preferred destination for streaming entertainment in Indian homes.
As consumers spend more time watching content on larger screens, partnerships between Smart TV manufacturers and content platforms are helping create more seamless viewing experiences.
Through this collaboration, Haier continues to expand its connected entertainment ecosystem while giving users greater access to quality free streaming content.
The partnership also contributes to the growing FAST (Free Ad-Supported Streaming Television) ecosystem by bringing together connected devices, premium content and advertising-supported viewing.
For consumers, this means greater access to free entertainment.
For content creators and publishers, it creates additional opportunities to reach Connected TV audiences.
For advertisers, it expands opportunities to engage viewers through premium, big-screen environments where streaming consumption continues to grow.
The partnership between Haier and Swift TV reflects a shared vision of making premium entertainment more accessible through Connected TV.
By combining Haier's Smart TV technology with Swift TV's free streaming platform, the collaboration aims to deliver a more convenient, content-rich and accessible viewing experience for consumers across India.
Haier is one of Global leading consumer electronics and home appliance brands, offering an extensive portfolio of Smart TVs and connected home products designed to deliver innovative entertainment experiences.
Swift TV is India's independent Free Ad-Supported Streaming Television (FAST) platform, developed by The Germane Media (TGM).
The platform offers free streaming across live news, movies, music, sports highlights, devotional programming, OTT content, FAST channels and short-form entertainment on mobile and connected TV devices.
