In India’s rapidly evolving digital entertainment ecosystem, viewers now enjoy unprecedented flexibility in how they consume content. The rise of Over-the-Top (OTT) platforms and the digital transformation of Live TV — especially through FAST (Free Ad-Supported Streaming Television) services — has reshaped the viewing experience. Understanding the core distinctions between these formats is essential for… Continue reading Navigating the Digital Entertainment Landscape: Live TV vs. OTT Platforms in India